Communication Campaign of The Body Shop Essay Example | Topics and Well Written Essays - 3500 words

Communication Campaign of The Body Shop - Essay ExampleThe key stakeholders and the target publics of the Body Shop be likely to be runed by the three main issues faced by the company. Mergers of the company the merger of the company would adjoin the existing shareholders and the employees of the organization. The shareholders would be risible about the performance of the company in the new merged position in the market. Rather the working culture of the organization would also change with the merger, this would affect the employees. The consumers would also doubt the ethical virtues of the company after the merger as LO real is known to not follow ethical issues in occupation. The recession in the world economy the crisis of finance in the global economies can force the company cut down some jobs, this would affect the employees. Rather the fall in the disposable income levels would hamper the purchasing power capabilities of the consumers. The suppliers would also be reluctant to provide raw materials at lower prices. The ethical virtues of other cosmetics companies this would directly affect the decisions of the consumers in the market. They might reduce the demand for the products of The Body Shop. Considering the initial business analysis, it can be stated that any change made in the business operations of The Body Shop would surely affect its stakeholders. Figure 1 and 2 in the Appendix, shows the stakeholders map for the Body. The most important stakeholders of the company are the customers and the shareholders.