Graduate Book Review Assignment Example | Topics and Well Written Essays - 750 words

Graduate sustain Review - Assignment ExampleThe cover of the work documents the content of the book and what the author aims at depiction to the readers. With a boldly written title and clear subtitles on the themes inside, the reader can easily pursuit for the information required.The main thesis of the work involves the defining what is required by an individual in impairment of commercial enterprise intro, identifying the business that may hamper innovation, and then defining a solution. The work also indicates that newly ideas can be created from existing ones. Creativity is, therefore, key as far as business innovation is concerned. In the first chapter, for example, Murray explains that the first tread of business innovation must involve identifying the existing problem or an issue that is to be solved (31-60). It is in the course of business innovation that Murray indicates that there is urgency to get similar ideas from similar problems that have been existent befo re (61-62). This means that the business innovator must collect facts from what has been existent before, and then come up with a solution. The next step in business innovation involves connecting all the borrowed ideas and combining them to make a workable idea. In the next step, Murray explains that there is use up for patience so that the collected ideas can be given time to come up with solutions (101-139). intentness is, therefore, a requirement in business innovation. The fourth step as Murray recommends is the incubation process that allows for the decisions do to come up with a solution (141-176). Next is coming up with an approach that will appreciate the pluses and the half-heartednesses of the solutions incubated so as to assess if the decisions made were fruitful or not (178-210). Lastly, enhancing is a major step in the course of business innovation (211-255). This step allows for strengthening the strong points of the business idea and eliminating the weak points. Evidently,