Market Orientation Assessment Essay

1.Customer OrientationInformation ab off client demand and requirements is self-contained regularly. take overT cognize (0) there is no narrative in the article indicates that Psion has collected randomness well-nigh customer need and requirements regularly.Our collective objective and policies are aimed directly at creating satisfied customers.DONT fuck (0)Since in that location is no clear direction in the article whether Psion has collected learning active customer needs and requirements regularly, the corporate objective and policies are also non clear if it aimed directly at creating satisfied customer.Levels of customer satisfaction are regularly assessed and action is interpreted to improve matters where necessary.DONT distinguish (0)There is no statement in the article indicates that Psion regularly assess level of customer satisfaction and take action to improve matters where necessary.We ascribe major suit into twist stronger relationships with key o ut customers and customer group.DONT KNOW (0)The article did non indicate that Psion put major effort into building stronger relationship with their key customers and customer group.We recognize the existence of distinct groups or segments in our commercialises with diverse needs and we adapt our pass accordingly. determine (4)Psion saw that high-end arranger commercialize was being invaded by unexampled generation of smart-phones, those are phones with organizer capabilities built-in. Psion saw this as a securities industry for integrated devices. Psion knew that their convergence as standalone organizer had a finite lifespan, thus Psion will create a connected device by did a strategic deal with Motorola to penetrate the commercialize for integrated devices. It shows that Psion recognize the existence of distinct segment in the food mart with different needs and they create the connected devices to enter it. arrive polish off for customer orientation4Psion has questi oned its future as a maker of take hold electronic organizers due to handheld market has changed too much by a new smart phone products which befool utilitarianity as organizer and a phone and also by cheaper organizers. save it seems there is no indication that Psion take any action to collect information from customer most current needs and requirements and put some effort to build stronger relationship with their major customers. Psion did read the signal of changes in the market through recent advertisement, instead.2.Competitor OrientationInformation about competitor activities is collected regularly.AGREE (4)Psion knows information about current activities of their competitors such as new products and excess capacity of the rivals.We conduct regular benchmarking a actualisest major competitor offerings.AGREE (4)Psion did evaluation about major competitor offering.There is rapid reaction to majors competitor actions.AGREE (4)Psion apply strategic choke up to response t he majors competitor actions even it have fell through, and spent the last five months going through every woof to see what other ways there were to preserve the strategic thrust. When touch and Handspring done wrote off about $ 300m and make prices dived, Psion specify to pull out and will stop making handheld organizer but hitherto continue to care existing products. It shows Psions rapid response to what have done by the major competitors.We put major ferocity on differentiating ourselves from the competition on factors important to customers.DISAGREE (2)Psion do not put major emphasis on differentiating themselves from the competition on factors important to customers, depict by Psion decision to stop making handheld and keep sell existing products.Total dispatch for competitor orientation14Psion knows information about current activities of their competitors, did evaluation about major competitor offering and response to majors competitors action rapidly. However Psion do not put major emphasize on differentiation.3.Long-Term PerspectivesWe mail greater priority on long-term market share gain than short profit.DISAGREE (2)Psion still struggling to keep their existence and it makes them decide to put priority on making money.We put greater emphasis on improving our market performance than on improving essential efficiencies.DISAGREE (2)Psion decided to pull out and stop making handheld organizers even though they intend to keep exploiting the intellectual property it has gleaned from more than 20 years.Decisions are guided by long-term considerations rather than short-run expediency.AGREE (4)Psion decision to retain its 28 percent stake in Symbian and by the acquisition of Teklogix to move to the enterprise wireless market as a less risky market is clearly based on long-term consideration.Total score for long-term perspectives 8Due to before long struggling to keep their existence, Psion decided to put priority on making money compare than put priority on long-term market share and improving market performance. However decisions are guided by long-term consideration by move to les risky market.4.Interfunctional CoordinationInformation about customer is widely circulated and communicated throughout the organization.DONT KNOW (0)There is no indication about this matter in the article.The different department in the organization work effectively to concentrateher to serve customer needs.DONT KNOW (0)There is no indication about this matter in the article.Tension and rivalries between departments are not allowed to get in the way of serving customers effectively.AGREE (4)The article do not indicates clearly about tension and rivalries between department of Psion, but the article mentioned that there is provisional revenues from the feature enterprise division between Psion and Teklogix which shows that combined enterprise division expected to work closely without tension and rivalries apiece other to serve customers effect ively and meet the expectation of revenues.Our organization is ductile to enable opportunities to be seized affectively rather than hierarchically constrained.DONT KNOW (0)There is no indication about this matter in the article.Total score for interfunctional coordination 45.Organizational CultureAll employees recognize their role in helping to create satisfied end customers.DONT KNOW (0)There is no indication about this matter in the article. reward structures are closely related to external market performance and customer satisfaction.DONT KNOW (0)There is no indication about this matter in the article.Senior direction in all functional areas throw top importance to creating satisfied customers.DONT KNOW (0)Senior management meetings give high priority to discussing issues that affect customer satisfaction.DISAGREE (2)From the article, the most important issue is about strategic management to survive and keep the existence of the company, thus we conclude thatmanagement meeting s give high priority to discussing these issues instead of issued that affect customer satisfaction.Total score for organizational culture 2Total Score 32The cotton up is on the struggle and effort made by company to persist in alive, it tried to find new cooperation with other company to win over new market, decided to abandon the old market and focus on the less risk market In overall, they have lack market orientation that enables them to keep performing well in the respective market. It rivet on the competitors instead on their customers, Psion saw the situation as failing without any hope, which maybe correct but maybe if they have taken another path , we may see the market of handheld product differently today