Retail Man - Save A Lot

What is Save-A-Lots retail strategy—its target market, format, and brutals of competitive advantage? How do the elements in the strategic profit model for Save-A-Lot differ from those of a traditional supermarket? What are the pluses and minuses of offering a limited mix from the perspective of the consumer and the perspective of the retailer? licensees rather than by the intimacy directly? Save-A-Lot In 1977, Bill Moran was the Vice-President of Sales for a criminal maintenance wholesaler in St. Louis. His customers, independent grocers, were facing a sluttish economy and stiff competition from the growth of regional supermarket chains. He developed an extreme value, limited assortment concept to confine up small grocery stores a way to compete. He because tested the concept in several stores. Even though the concept worked in the test stores, the wholesaler believed the concept would not work when the economy imp roved. Today, Save-A-Lot has more than 1,300 stores across the United States and Save-A-Lot targets a value- and convenience-oriented psychographic segment. The consumers in this segment are looking for a in force(p) value, namely, quality merchandise at low prices. Its stores average some 14,000-18,000 square feet, less than half the size of a established supermarket. These smaller stores appeal to shoppers who dont want to park half a mile from the storefront Stores stock approximately 1,250 SKUs of the most best-selling(predicate) stops, compared with 30,000 SKUs in a traditional supermarket. Save-A-Lots large customer base and edit assortment format equate to high gross sales volume and lower costs. For example, a traditional supermarket may support over 35 SKUs of ketchup—different brands, sizes, and flavors. Save-A-Lot carries just one, do to the like specifications as the leading national brand. The chain has purchasing power with its vendors by purchasing on! e size and anatomy of an item for more than 1,150 stores...If you want to get a full(a) essay, articulate it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper