Service Marketing

1 CASE STUDY REPORT ON Asian SKY SHOP Offering providential mathematical products! To Indian customers Prepared By R N Panda IIM Indore PGCSM Batch-03 2 Contents Pages prolusion 01 Offering miraculous products 03 Background take note 04 The Indian Scenario 05 party Profile 06 How the Indian teleshopping market was avouch by ask 07 Product Mix 08 Sub house possess range of products 10 Value for bullion Marketing outline 12 Advertising on TV 12 monstrous Sales Promotion 12 Regional Distribution 13 24 x 7 Customer Service 13 ASK Traumas 14 Future panorama 16 3 Offering Miraculous Products! Interested in reducing that extra flab on your eubstance in a matter of hours? Would you like to grow sloven on that balding pate of yours in just a few days? All you need to do is hold in the television (TV) and order the miraculous products being advertised through the ph unrivaled. meet to the world of Asian Sky shop, a phenomenon that had sire a part of the lives of Indian TV viewers by proterozoic 2000. Day in and day out, customers were swamped with images of models showing transfer their fabulous two-dimensional abdomens, blemish-free skins, selling disease-curing teas, wondrous kitchen and household equipment, on closely all(prenominal) TV channel.

Though teleshopping networks became operational in the mid-1990s in the country, their committal was never felt as strongly as it was during the ancient 21st century. A majority of these infomercials were dubbed versions of English .Many consumers found it exceedingly amusing to see foreigners mouthing chaste Hi ndi (and other regional Indian languages) wh! ile advertising these products. However, it was the nature of the products being offered by Asian Sky Shop that attracted the maximum attention. Most of the infomercials make products that claimed to provide miraculous results. at that place were products, which could help one void weight and decease into shape without exercise or dietingnel. There were other products that promised to make people give-up smoking and...If you pauperism to get a full essay, order it on our website: OrderCustomPaper.com

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